FIRST LEGO League International Open Championship

21 - 25 June 2017 | Bath, UK

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Sponsorship benefits

Why FIRST® LEGO® League International Open Championship (IOC)?

The FIRST® LEGO® League International Open Championship (IOC) provides a unique opportunity for your organisation to become involved in a vibrant, highly publicised festival of young people aged 9-16 years from around the world and their incredible achievements in the field of science, technology, robotics and computer programming. Through the competition, participants work in a team and develop life skills at a speed far greater than can be achieved in any formal education.

The FIRST® LEGO® League IOC will run over four days with exciting action in the robot arena, 100 amazing projects from around the world on display in the Competitors Hall and a large interactive exhibition in the STEM Hall where we invite your company to take a stand.

Please review our sponsorship leaflet:

Image of PDF logo   FIRST LEGO League Open Championship sponsorship leaflet [519 k]

Supporting this event gives your organisation the opportunity to:

  • Meet and actively engage with more than 700 young people (aged 9-16 years) and over 500 teachers, mentors and adult supporters who have an interest in engineering and technology.
  • Have an exhibition stand at the event to promote your organisation and build relationships with the engineering talent of the future.
  • Publicise your company logo on associated marketing material.
  • Demonstrate engineering as a career choice and the role of your organisation within the sector.
  • Be acknowledged as a Sponsor in national and local media coverage.
  • Feature on live coverage (a key element of the event publicity), which aims to reach over 100,000 viewers online.
  • Promotion of your company on a dedicated event page on the IET website.

Please note: a recording of the 2016 FLL UK and Ireland Final can be viewed at

Facts from the 2016 FIRST LEGO League IOC:

The 2016 FIRST LEGO League IOC was held in Tenerife and was attended by 116 teams from 40 countries with a total of 2500 attendees. The event created:

  • 11 TV appearances - 1,994,000 impacts
  • 21 radio interventions - 7,208,600 impacts
  • 138 digital appearances - 421,455,583 impacts
  • 36 press releases - 3,034,000 impacts

Social media:

117 posts - 1,192 members

1,500 tweets - 498 followers
2.400.000 (estimated impacts)

56 multimedia: videos & photos 403 followers
115.626 (estimated impressions)