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The World of Wearables

22 November 2017 | IET London: Savoy Place


About the lecture

Marija Butkovic Marija Butkovic, co-founder of Kisha Smart Umbrella and founder and CEO of Women of Wearables, will discuss challenges and innovation opportunities within the hardware space from the angle of building fashion tech products for everyday use.

She will share ideas on how collaboration between established fashion brands and agile technology start-ups can facilitate innovation and result in greater visibility for wearable tech and fashion tech brands.

Marija will also give the overview of the trends in wearable tech industry, focusing on FemTech and Fashion Tech products for women that solve real problems using technology as an enabler.

Francesca Rosella
Francesca Rosella
is at the forefront of the wearable technology revolution.

Having set up the world’s first wearable tech brand, CuteCircuit, with her fellow co-founder, she will discuss leading edge fashion design and share how their brand’s emerging technologies and smart fabrics create fashions that not only look beautiful, but carry within them magical capabilities and interactive connections which are years ahead of their time.


17:30 - 19:00

Registration, exhibition & light buffet

19:00 - 21:00


21:00 - 22:00

Drink reception & networking






WoW WOMEN - Women of Wearables is UK’s and Europe's first organisation for women in wearable tech, fashion tech, IoT and VR/AR.


is a pioneer in the field of Wearable Technology.

Francesca and Ryan, CuteCircuit’s co-founders and designers have been working together since 2001, finally founding CuteCircuit in 2004.


Interlaced is a link between startups, companies, academia & consumers for the next wave of fashion.

Virtual Umbrella help businesses tap into the commercial and creative potential of immersive technology


Bright Sign Glove is a data glove equipped with machine learning to translate sign language hand gestures to text and speech




Standard - £8.33


17:30 - 19:00 - Registration, exhibition & light Buffet
19:00 - 21:00 - Main talks
21:00 - 22:00 - Drink reception & networking
22:00 - Close