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EngTalks: Digital to Physical

How virtual designs inspire the products and factories of the future

About this EngTalk

Demand for high-quality, affordable, and often bespoke products is on the rise. As the manufacturing industry responds to the challenge of meeting these needs, innovation around additive and digital processes are driving radical change.

AI tools are being incorporated into computer-aided design (CAD) software to help autonomously optimise designs. 3D printers are more economical and robust than ever and can now print with a spectrum of materials. Networked sensor devices that constantly feedback through analytical tools allow designs and processes to be improved on the fly, resulting in never-before-seen flexibility reaching the factory floor.

Brian Holliday, Managing Director for Siemens Digital Industries, has been in a position to see it all and knows first-hand how the deployment of these new tools are making sweeping changes to manufacturing.

In this EngTalk, you will experience manufacturing of the future, as Brian explores some of the most cutting-edge discrete developments from additive and AI to automation that when synergised are enabling manufacturing capabilities never seen before.

About the speaker

Brian Holliday is a member of the Executive Management Board of Siemens plc and Managing Director for Siemens Digital Industries, which serves the manufacturing and infrastructure sectors. He is also Chairman of Siemens Industry Software UK.

He is a supervisory board member for the High-Value Manufacturing Catapult, in addition to being a main board member for Make UK, the Manufacturers’ Organisation.

A Chartered Engineer and Fellow of the Institution of Engineering and Technology, Brian started his career with Texas Instruments and went on to read Computer Systems at Cardiff University before joining Siemens, the global leader in electrification, automation and digitalisation in 1993.

He attained his Executive MBA at Manchester Business School in 2000 and in 2014 became a graduate of the CBI’s Executive Leadership Programme.


Insight speaker

Dr. Sonia Zahiroddiny is the Interim Building Information Modelling (BIM) Director at HS2  and is responsible for the strategic and consistent implementation of BIM across the programme with a view to increasing efficiency through design, construction, testing, operations and maintenance. Through digital disruption and innovation, her aim is to push the boundaries beyond BIM to enhance traditional ways of working and build a truly data-driven culture for HS2 and the wider industry. Prior to HS2, Sonia helped Transport for London (TfL) to achieve BIM capability by developing and utilising standardised processes for the production, management and delivery of asset information.  Sonia holds a PhD in Computer Sciences and BIM and today she applies her theoretical grounding in Computer and Information Sciences and practical knowledge in BIM in the Rail and Construction industry. Her passion is in bettering our business lives and simplifying the process of decision making through digitisation, standardisation, collaboration and use of the latest technology while keeping an eye on future developments.


  • London
  • EngTalk

16 Sep 2019

6:00pm - 9:00pm

Add to Calendar 09/16/2019 18:00 09/16/2019 21:00 EngTalks: Digital to Physical Brian Holliday, Managing Director for Siemens Digital Industries, explores new developments in manufacturing, including increased capabilities of 3D printing and the use of AI in CAD software to autonomously optimise products. Savoy Pl, London WC2R 0BL, UK


IET Event Production and Services

Reasons to attend

  • In this informal talk, you’ll hear how AI, robotics and 3D printing are being used together to revolutionise the world of manufacturing.
  • If you’re working in additive or digital manufacturing, a maker, or a hobbyist.
  • Are you just waiting to finally be able to ask your printer for a ‘Tea, Earl Grey, Hot’ or download that car, this talk is for you.

This EngTalk will also take place at Coventry University on 28 November 2019.

Find out more >


IET London: Savoy Place

2 Savoy Place
United Kingdom

The London headquarters of the IET.


Digital to physical - register now



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