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EngTalks: Digital to Physical

How virtual designs inspire the products and factories of the future

About this EngTalk

Demand for high-quality, affordable, and often bespoke products is on the rise. As the manufacturing industry responds to the challenge of meeting these needs, innovation around additive and digital processes are driving radical change.

AI tools are being incorporated into computer-aided design (CAD) software to help autonomously optimise designs. 3D printers are more economical and robust than ever and can now print with a spectrum of materials. Networked sensor devices that constantly feedback through analytical tools allow designs and processes to be improved on the fly, resulting in never-before-seen flexibility reaching the factory floor.

Brian Holliday, Managing Director for Siemens Digital Industries, has been in a position to see it all and knows first-hand how the deployment of these new tools are making sweeping changes to manufacturing.

In this EngTalk, you will experience manufacturing of the future, as Brian explores some of the most cutting-edge discrete developments from additive and AI to automation that when synergised are enabling manufacturing capabilities never seen before.

About the speaker

Brian Holliday is a member of the Executive Management Board of Siemens plc and Managing Director for Siemens Digital Industries, which serves the manufacturing and infrastructure sectors. He is also Chairman of Siemens Industry Software UK.

He is a supervisory board member for the High-Value Manufacturing Catapult, in addition to being a main board member for Make UK, the Manufacturers’ Organisation.

A Chartered Engineer and Fellow of the Institution of Engineering and Technology, Brian started his career with Texas Instruments and went on to read Computer Systems at Cardiff University before joining Siemens, the global leader in electrification, automation and digitalisation in 1993.

He attained his Executive MBA at Manchester Business School in 2000 and in 2014 became a graduate of the CBI’s Executive Leadership Programme.


  • London
  • EngTalk

16 Sep 2019

6:00pm - 9:00pm

Add to Calendar 09/16/2019 18:00 09/16/2019 21:00 EngTalks: Digital to Physical Brian Holliday, Managing Director for Siemens Digital Industries, explores new developments in manufacturing, including increased capabilities of 3D printing and the use of AI in CAD software to autonomously optimise products. Savoy Pl, London WC2R 0BL, UK


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Reasons to attend

  • In this informal talk, you’ll hear how AI, robotics and 3D printing are being used together to revolutionise the world of manufacturing.
  • If you’re working in additive or digital manufacturing, a maker, or a hobbyist.
  • Are you just waiting to finally be able to ask your printer for a ‘Tea, Earl Grey, Hot’ or download that car, this talk is for you.

This EngTalk will also take place at Coventry University on 28 November 2019.

Find out more >


IET London: Savoy Place

2 Savoy Place
United Kingdom

The London headquarters of the IET.


Digital to physical - register now


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