AI utilisation in broadcast and film applications

Capturing moving imagery and delivering in different display scenarios to viewers offers many opportunities for additional processing, whether it is in optimising the presentation of the original images for higher display resolutions, or in enhancing the representation of imagery that has been captured in less-than-ideal scenarios or is being delivered to the viewer in ways that additional processing is needed to reduce bit rates or increase image quality.

AI and ML techniques are now used in many of these situations to do more than what a human could do, and this presentation will present several examples of the application of these techniques in real world use cases. 

  • Information and Communications
  • Broadcasting

Continuing Professional Development

This event can contribute towards your Continuing Professional Development (CPD) hours as part of the IET's CPD monitoring scheme.


29 Feb 2024

6:00pm - 7:30pm

Add to Calendar 02/29/2024 18:00 02/29/2024 19:30 AI utilisation in broadcast and film applications This is the second in a series of lectures organised by the IET Media Technical Network focusing on the real-world applications of AI and ML in Media Technology. London, UK


Media TN


Richard Welsh

Richard Welsh

Senior Vice President - Deluxe

Rich Welsh is Senior Vice President of Innovation at Deluxe, where he works to bring next generation technologies and workflows to mastering, distribution and localization services for studios, OTT platforms and content creators worldwide. Rich has over two decades experience in movie and television post production, mastering and delivery.

Prior to his role at Deluxe, Rich was founder and CEO at Sundog Media Toolkit which pioneered cloud based automated mastering for movies and TV for Hollywood studios. Sundog was acquired by Deluxe in 2020. Prior to Sundog, Rich worked as Head of European Theatrical Operations for Technicolor, and Director of Digital Cinema at Dolby Laboratories.

Rich is also the Executive Vice President of Society of Motion Picture and Television Engineers (SMPTE). He has previously held positions as Education Vice President, Regional Governor for EMEA, chair of the SMPTE Media in the Cloud initiative and Chair of the Future of Cinema conference at NAB, and Chair of HPA Tech Retreat UK.

Rich holds a Doctor of Technology (HC) and BSc(hons) Media Technology from Southampton Solent University, and is a Fellow of SMPTE.






Free of charge

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