Compelling business case - 'live' e-class

Influence at work

This 90-minute ‘live’ e-class helps you to identify different approaches to influencing others for a range of different situations.

We all need to influence others, but most people work with just a handful of approaches, so they’re less effective in certain situations or with certain people. Getting this right is a crucial business skill. This interactive and informative workshop will build on participants’ existing skills to produce compelling business cases and provide additional strategies to use.

  • Professional Development

Continuing Professional Development

This event can contribute towards your Continuing Professional Development (CPD) hours as part of the IET's CPD monitoring scheme.


08 Aug 2022

10:30am - 12:00pm

Add to Calendar 08/08/2022 10:30 08/08/2022 12:00 Compelling business case - 'live' e-class This 90-minute ‘live’ e-class helps you to identify different approaches to influencing others for a range of different situations. London, UK


IET Courses

Registration Information

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'Live' online course delivered via Zoom

Any timings will be GMT/BST
United Kingdom


Who should attend:

This course is aimed at anyone who has to present business cases to managers, suppliers, stakeholders. It involves looking at how decisions are made and ensuring that your case meets the criteria of those who approve them. . Whether it’s with clients, with peers, stakeholders, suppliers or managers, participants will learn to structure their ideas to give them the greatest chance of achieving buy-in. 

By attending this e-class, you will learn how to:

  • Be aware of many different strategies that can be used for making a case compelling
  • Know how to adapt your approach to appeal to different types of people
  • Have practiced using your skills in a variety of real-life situations
  • Appreciate the value of ‘selling’ your ideas by focusing on what matters to the other person

E-class outline

What makes a compelling case?

  • Understanding how our brains work and what causes us to buy in to ideas
  • What do we find convincing? The importance of clarity and structure

Understanding what others want

  • Fundamentals of motivation. Fear of loss v gain
  • How emotions guide us
  • How you need to mirror the decision-making process when creating a compelling case

Strategies for making your business case influential

  • Real-life situations
  • Creating a compelling case for these situations

Actions and next steps

  • Review
  • Personal action planning
  • Next steps


Member Price

£30 + VAT


Non Member Price

£35 + VAT