Compelling business case - 'live' e-class

Who should attend:

This course is aimed at anyone who has to present business cases to managers, suppliers, stakeholders. It involves looking at how decisions are made and ensuring that your case meets the criteria of those who approve them. . Whether it’s with clients, with peers, stakeholders, suppliers or managers, participants will learn to structure their ideas to give them the greatest chance of achieving buy-in. 

By attending this e-class, you will learn how to:

• Be aware of many different strategies that can be used for making a case compelling
• Know how to adapt your approach to appeal to different types of people
• Have practiced using your skills in a variety of real-life situations
• Appreciate the value of ‘selling’ your ideas by focusing on what matters to the other person

E-class outline

What makes a compelling case?

• Understanding how our brains work and what causes us to buy in to ideas
• What do we find convincing? The importance of clarity and structure

Understanding what others want

• Fundamentals of motivation. Fear of loss v gain
• How emotions guide us
• How you need to mirror the decision-making process when creating a compelling case

Strategies for making your business case influential

• Real-life situations
• Creating a compelling case for these situations

Actions and next steps

• Review
• Personal action planning
• Next steps