Mass Production to Mass Customisation

In the early 20th century, mass production with standardisation made processes efficient and products affordable. However, modern computer-controlled manufacturing equipment can deliver individuality again. 

Professor Paulo Jorge Da Silva Bartolo will introduce the concept, opportunities and implications of mass customisation. Dr Stuart Christie, from Wayland Additive, will explain how the Wayland electron beam technology can be used for personalised, high-strength medical implants; Dr Simeon Gill from the University of Manchester will address the fashion industry and the scanning software to get the right fit.


  • Design and Manufacturing
  • Healthcare Technologies
  • Consumer Technology
  • Vision and Imaging

Continuing Professional Development

This event can contribute towards your Continuing Professional Development (CPD) hours as part of the IET's CPD monitoring scheme.


22 Nov 2023

12:00pm - 1:30pm

Add to Calendar 11/22/2023 12:00 11/22/2023 13:30 Mass Production to Mass Customisation Explore the concept of mass customisation, the business opportunities it brings and the requirements it places on production operations. We'll also look at technologies that help the customisation processes.


Manufacturing TN


Dr. Simeon Gill

Dr. Simeon Gill

Senior Lecturer in Fashion Technology - Apparel Design Engineering group - University of Manchester

With a background in manufacturing and applying 3D body scanning technology, Dr Gill operates as part of the Apparel Design Engineering group at the University of Manchester. A part of the group’s activities develops and apply methods to use existing commercial technologies, to realise bespoke body worn products and identify areas of theory and practice development to support this. The group have defined novel measurements and new approaches toward creating parameterised garment patterns which can be resized and adjusted to an individual’s measurements and fit preferences. Whilst issues remain with technology integration and stability, the methods developed provide a fundamental shift toward more flexible and responsive engineered products.

Dr. Stuart Christie

Dr. Stuart Christie

Technical Project Manager - Wayland Additive Limited

With a Physics based background and having worked in various industry sectors and countries worldwide, including Japan, Dr Christie has a wide experience of programme and project management. With his technical knowledge he is able to operate effectively as a Technical Project Manager and has worked for Renishaw in the Selective Laser Melting (SLM) Additive Manufacturing sector and is now with Wayland Additive Limited in the exciting area of Electron Beam (EBM) Additive Manufacturing. Dr Christie has been project lead and collaborator on many Innovate UK and European projects.

Professor Paulo Jorge Da Silva Bartolo

Professor Paulo Jorge Da Silva Bartolo

Executive Director, Singapore Centre for 3D Printing Programme Director, NAMIC Hub at NTU Professor - School of Mechanical and Aerospace Engineering Nanyang Technological University, Singapore

Paulo Bartolo holds a PhD from the University of Reading (2001), an MSC in Mechanical Engineering (1996) and a first degree (Licenciatura – five-year programme) in Mechanical Engineering (1993) both from the University of Lisbon (Portugal). Since August 2021, he is Professor at the School of Mechanical and Aerospace Engineering (MAE), Nanyang Technological University (NTU), Executive Director of Singapore Centre for 3D Printing (SC3DP) and Programme Director of National Additive Manufacturing Innovation Cluster (NAMIC) hub at NTU., where he is member of the NAMIC Joint Cluster-Agency Management and NAMIC Cluster


 Project Evaluation Panel.  He is Honorary Professor at Xi’an Jiaotong-Liverpool University and Visiting Professor at the University of Manchester (UK), Advanced Manufacturing Group at the Tecnologico de Monterrey (Cuba), CIAUD (Research Centre for Architecture, Urbanism and Design) at the University of Lisbon (Portugal), and University of Habana (Cuba).


 Between 2014 and 2022, Paulo Bartolo was Chair Professor on Advanced Manufacturing at the University of Manchester, where he was the Head of the Manufacturing Group, the Industry 4.0 Academic Lead, the theme leader for the Industry 5.0 societal challenge area within the Digital Futures, the coordinator of the “scale-up and manufacture” cross-cutting capability of the Advanced Medical Materials@Manchester platform, member of the Department of Mechanical, Aerospace and Civil Engineering (MACE) Executive Committee, the Advanced Manufacturing Strategic Oversight Group, the Management Board of the EPSRC & MRC Centre for Doctoral Training in Regenerative Medicine and a representative of the University of Manchester at the Advanced Machinery and Productivity Institute.


 Between 1994 and 2014, Paulo Bartolo served the Polytechnic Institute of Leiria (Portugal) as Lecturer, Assistant Professor and Coordinator Professor. At the Polytechnic Institute of Leiria, he was the founder and Director of the Centre for Rapid and Sustainable Product Development, Head of the Mechanical Engineering Department, President of the Research Assessment Commission, President of the Scientific Council for Research, Development and Advanced Studies, and Member of the Academic Council and Senate of the Polytechnic Institute of Leiria.


 Paulo Bartolo was invited by the Portuguese Government to integrate a committee responsible to define the guidelines for the process to assess the economic impact of the Research conducted by Portuguese Universities in 2014. He had also integrated a committee appointed by the Portuguese Parliament to prepare the Portuguese Strategic Plan for Science & Research (2010-2011), and a committee to prepare the Strategic Research Agenda (SRA) of the Portuguese Central Regional Coordination and Development Commission, which defined the priority investment areas for the European Structural funds (2013). Moreover, he has been advisor/reviewer for several International funding agencies, such as the European Research Council; Engineering and Physical Sciences Research Council (EPSRC, UK), Biotechnology and Biological Sciences Research Council (BBSRC, UK), Medical Research Council (MRC, UK), Portuguese Foundation for Science and Technology (Portugal), Portuguese Agency for Innovation (Portugal), Israel Science Foundation (Israel), Innovation Fund Denmark (Denmark), Italian Agency for the Evaluation of Universities and Research Institutes (Italy), Dutch Arthritis Association Reumafonds (The Netherlands), Fonds Wetenschappelijk Onderzoek (FWO), Flanders Research Foundation (Belgium), Agence Nationale de la Recherche (France), Natural Sciences and Engineering Research Council of Canada (Canada), Swiss National Science Foundation (Switzerland), Flanders Strategic Initiative Materials (Belgium), South Africa Science Foundation (South Africa), European Science Foundation, and FWF Austrian Science Foundation (Austria).


Public recognition for outstanding contributions:  Paulo Bartolo was awarded with Medal of Merit from the city of Leiria (Portugal) for his national and international achievements (2022); Commendation and public recognition from the Portuguese Government, published in the Portuguese Government’s Law Journal (Diário da Republica), for the outstanding work as advisor of the Portuguese Government in the area of Research and Innovation; Commendation from the Polytechnic Institute of Leiria, published in the Portuguese Government Journal, for the outstanding work carried out (2014); Council award Afonso Lopes Vieira in the area of Innovation, Leiria Town Council, Portugal (2009).

He was among the Top 2% Scientists Worldwide by Stanford University and Elsevier, and the top 100,000 researchers in the world by the global scholar database Globaluthorid. He was also considered by Microsoft Academic most salient author worldwide in the biomanufacturing field and among the top 100 most salient author worldwide in the field of tissue engineering.



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