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JLB – Who’s watching who?

Data has become the currency of the modern Internet age, encompassing our offline life, online life and entertainment experiences for analysis, targeting, recommendation, addressability, usage analysis, and operational support.

This data is exposed in both directions, both towards the consumer of services and the provider of services and occurs everywhere to the extent that we are now the most surveilled society ever, without everyone really understanding this.

The lecture will bring together key protagonists in this new world, from all perspectives (Broadcasters, Content Originators, Platform Operators/MVPDs, Operational Support, Recommendation providers, Advertisers, Technology Vendors and the users of systems (the audience!)) for an interactive presentation about TV viewing data and to discuss the impacts of just who is watching who.

Why attend?

The use of data in all areas has become a conversational topic amongst everyone, from the average Facebook user to Governments, particularly in how it can be used to influence all aspects of everyday life.

Industry stakeholders will be asked to explain their use of viewer and return path data and justify that use considering their interests, the interests of the TV industry and more importantly the interests of the viewers and the public in general.

This event is a must for anyone who wants to find out just how every viewer has become the product as well as a data controller…

Speakers

  • Peter Docherty, CTO, ThinkAnalytics
  • Simon Parnall, Principal Advisor Broadcast Technology, Ofcom
  • Barry Flynn, Senior Lecturer, University of Westminster London
  • Jamie West, Deputy Managing Director, Sky Media UK
  • Phil Haggar, Digital broadcast and streaming consultant
  • London
Time

16 Jul 2019

6:00pm - 8:15pm

Calendar
Add to Calendar 07/16/2019 18:00 07/16/2019 20:15 JLB – Who’s watching who? The lecture will bring together key protagonists in this new world for an interactive presentation about TV viewing data, and to discuss the impacts of just who is watching who. Savoy Pl, London WC2R 0BL, UK

Organiser

Multimedia Communications TPN

Location

IET London: Savoy Place

2 Savoy Place
London
WC2R 0BL
United Kingdom

The London headquarters of the IET.

Programme

 

18:00

Registration and networking

18:30

Chair welcome - Evolving TV networks

Barry Flynn, Senior Lecturer, University of Westminster London

18:45

Data Driving Democratisation

Jamie West, Group Director, Sky Advertising

19:00

Peter Docherty, CTO, ThinkAnalytics

19:15

And what’s shaping our viewing?

Simon Parnall, Principal Adviser, Ofcom

19:30

Blind data

Phil Haggar, Independent Broadcast Consultant

19:45

Panel - all four speakers come together for audience-led Q&A

20:15

Close

Programme subject to change

Register

Member

£5

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Non-member

£6

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Retired / student

£5

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