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Lecture

A perfect storm – from peak TV to peak transformation

Part of IBC 2025

Sep
12
12 Sep 2025 /  
3:30pm - 4:15pm

About

The IET Media Technical Network is delighted to once again be part of IBC 2025. We are running five Owner Sessions exploring the evolution, challenges, and future of global television.

For more information on each session and to register your interest in attending each session please visit the IET event pages for each session. You will receive the registration code for an IBC 2025 FREE exhibition visitor pass upon registering your interest. This code is valid right up until the show itself. To use the code then visit IBC registration page.

IET Members are also eligible to save 25% on delegate passes, to access this code please enter your IET membership number on this page.

For full details about all IBC25 delegate passes, you can find out more at the visit the IBC25 registration page.

A perfect storm – from peak TV to peak transformation

Transformation continues to influence new decisions in both traditional broadcast and streaming - covering business models, production demands, delivery, with AI integration and its management, enhanced programming, copyright protection, advertising, content authentication, and misrepresentation - all shaping how audiences are engaged. 

So, where is the real opportunity? Is it better to stick with what you have today or to evolve to better connect with your audiences to meet market demands?

Join us and a group of key global executives to explore the future of TV entertainment.

Moderated by Allan McLennan

Contributors:
Steve Reynolds, CEO Imagine Communications
Chris Pulis, CTO Globecast
Anne Schelle, Managing Director, Pearl TV

Register your interest for this session

You can register your interest for this session using the registration button on this page.

Please note that this session is being run as part of IBC 2025. You will need to register at least for an exhibition ticket at www.ibc.org. You may use the IET exhibition registration code IBC9002 to ensure this is free right up to the event itself.

Broadcasting and Media
Information and Communications

1

Continuing Professional Development

This event can contribute towards your Continuing Professional Development (CPD) hours as part of the IET's CPD monitoring scheme.

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12 Sep 2025 

3:30pm - 4:15pm

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Organiser

  • Media TN

Speakers

Allan McLennan

Chief Executive - PADEM Media Group, USA

Allan brings over three decades of corporate and entrepreneurial experience where he has worked with global scientists and key executives to build expertise and leadership in the growth of digital entertainment and intelligent data capitalism through AI, film production & computing in transforming, advancing teams/organizations, and products deployed across screens on five continents and in billions of households. This includes as the founder/Chief Exec of PADEM Media Group; the president of a Hollywood post-production studio (2G Digital & AI localization); Head of Media & Data for one of the world’s largest System Integrators (Atos/110k employees) with teams in North America/UK/Italy; founding president of the US based publicly traded data corporation Rentrak’s AMI division (now Comscore); EVP of NetTV - developer of Microsoft’s Media Center platform and Dell’s Educational line; and one of the first VOD/Streaming entertainment and education platforms SelectPlay with Media Station producing i.e. Lion King, Little Mermaid, and 101 Dalmatians.

Allan is currently on the board of trustees of the Center of Educational Innovation with 2.5 million students/250k teachers in NYC; Executive Media BOD member of the 100+ year-old IET (Institute of Engineering & Technology/London); multiple CDSA boards in cybersecurity;  CDSA/Google keynote speaker on the importance of AI in Leadership management; co-author WSJ recognized #4 best-selling book - Authority; co-creator of Five published foundational patents in intelligent search indexing and five interactive learning patents; Co-founder of Worlds Inc 3D virtual Worlds for Seriously Ill Children with Steven Spielberg; as well as co-author of Wired Magazine’s initial business plan. He has a Masters in International Strategy/Behavioral Economics; and has been a guest lecturer in BOD Governance, Stanford Graduate School of Business.

https://www.linkedin.com/in/allannmclennan/

Chris Pulis

CTO - Globecast Americas

Chris Pulis, a seasoned strategist and broadcast technology expert, leads Globecast Americas’ technology evolution and oversees its broadcast services portfolio to fuel company growth and innovation. He manages Operations, Engineering, IT, Security, and Facilities. Chris spearheaded the design, construction, and relocation of Globecast’s U.S. operations from Culver City to the new state-of-the-art facility in Westlake Village, California. Previously, he held senior technology and operations roles at ESPN and Deluxe Entertainment, bringing deep industry expertise. A patent holder in content security devices and control systems, Chris earned his bachelor’s and master’s degrees from the University of Montana.

Anne Schelle

Managing Director - Pearl TV

Anne Schelle is the Managing Director of Pearl TV, a media and technology alliance representing major broadcast television companies and reaching 92% of U.S. households through more than 800 local stations. Under Anne’s leadership, Pearl has driven the advancement of NEXTGEN TV (ATSC 3.0), spearheading initiatives that unite broadcasters, device manufacturers, and consumers on a next-generation broadcast platform. She has also overseen the successful launch of multiple ventures spun out from Pearl, shaping the future of broadcast innovation and digital convergence.

A seasoned executive at the intersection of wireless technology, media, and startup innovation, Anne has a track record of building and expanding ventures that bridge legacy business models with emerging technologies. She was a founding team member for several pioneering startups, including American Personal Communications (Sprint Spectrum)—the first commercial digital cellular network in the U.S.—as well as xDSL Networks, a competitive local exchange carrier. Anne has also served as CEO and venture partner at Acta Wireless, advising early-stage companies on growth and strategy.

Previously, Anne was the founding Executive Director of the Open Mobile Video Coalition, where she led the national introduction of Mobile TV services, and served as a senior advisor to the National Association of Broadcasters (NAB).

Anne currently sits on the boards of the Advanced Television Systems Committee (ATSC), the ATSC 3.0 Security Authority (A3SA), Run3TV (A3FA), and WYPR, Maryland’s public radio station.

Steve Reynolds

Chief Executive Officer - Imagine Communications

Steve Reynolds is Chief Executive Officer of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.

Location

RAI Amsterdam

Europaplein 24
Amsterdam

1078 GZ
Netherlands

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