Engineering Management hosted by IET Singapore Network
About
In alignment of the strategic themes of IET Strategy 2030, the event aims to expose engineers to engineering management, an interdisciplinary skillset that combines the technological problem-solving ability of engineering with the organizational, leadership, and planning abilities of management to optimize operational performance in engineering-driven organizations. This skill is particularly valuable for engineers aspiring to leadership roles. Michel, the first speaker, will discuss how an engineering mindset can be applied to business management, sharing his experience as a manufacturing engineer and manufacturing lead in the production of the Airbus A380, and explaining how the principles of engineering project management can extend to managing an organization. Beyond technical expertise, effective businesses require strong marketing strategies to stand out. Roy, the second speaker, will provide insights into how lead engineers can leverage marketing skills to present their products and emphasize differentiation. Finally, Michel will address leadership development, demonstrating how a strong team culture is cultivated through techniques such as gamification, skill development, and fostering a collaborative work environment. The audience will gain valuable perspectives on how engineering leadership can shape both organizational success and career growth.
0
Continuing Professional Development
This event can contribute towards your Continuing Professional Development (CPD) hours as part of the IET's CPD monitoring scheme.
05 Jun 2025
6:30pm - 9:30pm
Organiser
- Singapore Local Network
Registration information
For further information, please contact Yi Sheng Chong at YiSheng.Chong@ietvolunteer.org or Ritz Khoo at R.Khoo@ietvolunteer.org
Speakers
Michel Goedegebuure
the Founder of ZingURbiz
Michel Goedegebuure is an engineer-turned-business strategist who helps manufacturing and technical companies 5x their gross margins. With a background in aerospace engineering, Michel brings a structured, precision-driven mindset to business transformation. Having led technical teams and experienced the frustrations of failed execution firsthand, he now focuses on closing the gap between strategy and results. As the founder of ZingURbiz, he aligns strategy, execution, and employee behaviour to eliminate inefficiencies and unlock hidden profit. Michel’s approach empowers companies to sell more and achieve more—without expanding their teams. His frameworks are designed not only for CEOs, but for anyone leading a team or a project.
Roy Woesthuis
the Founder and Managing Director of Singabloom
Roy Woesthuis is a passionate advocate for disruptive marketing in today's rapidly evolving digital landscape. Through research and practical experience, the world has identified that only 3% of marketers genuinely think beyond established frameworks—yet these individuals consistently drive the innovations that reshape industries. Roy’s approach cuts through conventional wisdom to reveal why standard marketing methods increasingly fail to capture audience attention. In this talk, Roy shares actionable frameworks designed to help you step up and join this elite percentage of disruptive thinkers. He demonstrates why disruption isn't merely beneficial but essential for survival in modern markets, and how anyone can develop this critical perspective regardless of their current role or resources.
Programme
06.30 pm – 07.30 pm Networking dinner
07.30 pm – 08.30 pm Sharing Session
08.30 pm – 09.00 pm Networking
09.30pm End of programme