From black and white to Ultra HD and beyond, the evolution of the visual experience
Part of IBC 2025
About
The IET Media Technical Network is delighted to once again be part of IBC 2025. We are running five Owner Sessions exploring the evolution, challenges, and future of global television.
For more information on each session and to register your interest in attending each session please visit the IET event pages for each session. You will receive the registration code for an IBC 2025 FREE exhibition visitor pass upon registering your interest. This code is valid right up until the show itself. To use the code then visit IBC registration page.
IET Members are also eligible to save 25% on delegate passes, to access this code please enter your IET membership number on this page.
For full details about all IBC25 delegate passes, you can find out more at the visit the IBC25 registration page.
From black and white to Ultra HD and beyond, the evolution of the visual experience
Since the practical implementation of the first TV service, there has been a focus on improving the visual experience from the first technology and service demonstrators, through the launch of regular services, the introduction of colour, the analogue to digital transition, the move to HD and now with the regular availability of Ultra HD services.
Bringing together key experts in video, we shall discuss the evolution of video quality, what visual quality is and where it is going in the future.
Moderated by Ian Nock
Contributors:
Juan Reyes, Executive Director 8Kassociation
Tania Pouli, Technologist Vividmanta
Register your interest for this session
You can register your interest for this session using the registration button on this page.
Please note that this session is being run as part of IBC 2025. You will need to register at least for an exhibition ticket at www.ibc.org. You may use the IET exhibition registration code IBC9002 to ensure this is free right up to the event itself.
1
Continuing Professional Development
This event can contribute towards your Continuing Professional Development (CPD) hours as part of the IET's CPD monitoring scheme.
13 Sep 2025
1:15pm - 2:00pm
Organiser
- Media TN
Speakers
Juan Reyes
Executive Director - 8Kassociation
Juan Reyes is the Executive Director of the 8K Association and President of Tech Align Group, a global provider of content security and technology solutions for the Media & Entertainment industry. With more than 23 years of experience, Juan has built a career at the intersection of media technology, innovation, and security, helping drive advancements that protect and transform the entertainment ecosystem.
In his role at the 8K Association, Juan leads efforts to bring together member companies from across the media, technology, and entertainment sectors to shape the future of 8K. He works closely with members to align strategies, foster collaboration, and champion initiatives that advance the 8K ecosystem. This work spans content creation, production workflows, distribution, and ultimately, the consumer experience of immersive, super-realistic 8K viewing.
Beyond his leadership at the 8K Association, Juan is a recognized contributor to the industry through his active involvement in organizations such as the Trusted Partner Network (TPN), SMPTE, HPA, CDSA, Ultra HD Alliance, HDR10+, CTA, and DEG. Across these roles, he has been directly involved in the development of technical standards, test specifications, compliance programs, and security best practices that continue to guide the industry forward.
Tania Pouli
Independent Technology Consultant - Broadcast Department of the CST
Tania Pouli is an expert in HDR, new video formats, and color science, with over a decade of experience advancing innovation in video technologies.
As an independent consultant, she supports companies and broadcasters in areas ranging from workflow design and image quality optimization to the strategic adoption of emerging formats. Her projects span the full innovation chain, from defining research roadmaps and coordinating multi-partner initiatives, to developing algorithms and ensuring successful technology transfers into production. She has contributed to award-winning HDR conversion solutions, authored more than 30 scientific publications, and filed over 30 patents. Passionate about sustainability, she is also active in developing methodologies to assess and reduce the energy and carbon footprint of video technologies.
Beyond her consultancy, Tania is co-founder and co-lead of the Broadcast Department of the CST (Commission supérieure technique de l’image et du son), where she leads the HDR working group and contributes to shaping industry practices.
Ian Nock
Managing Consultant - Fairmile West Consulting
Ian Nock is a leading consultant and entrepreneur in the Media & Entertainment industry, specializing in technology strategy, product development, and delivery.
As Managing Consultant of Fairmile West, he has helped launch over 20 major video entertainment services across Europe since the late 1990s, providing specific expertise to startups, small, medium and large companies.
Ian is also a key figure in advancing next-generation video and audio technologies, serving as Chair of the Ultra HD Forum Interoperability Group and Vice Chair of the IET Media Technical Network. A Fellow of the SCTE and a member of the IET, SMPTE, and IEEE BTS, Ian actively promotes sustainability and innovation through his writing, public speaking, and industry leadership.