QR Codes: Scan At Your Own Risk

The use of QR codes is growing exponentially, at an estimated rate of 30% a year, with the average person scanning a QR code at least once a week. They can be found everywhere, for every purpose imaginable, scannable at the click of a button. But whenever there's wide-scale adoption, the scammers aren't too far behind.

In this insightful talk, we will delve into the history and science of the QR code itself and learn how scammers are targeting users on a global scale. Learn what we can do to tackle the problem that is costing millions a year; using the latest AI tools, crowd analytics and good 'old-fashioned' policing methods. 

Dr Huw Jones is an alumni of Bangor University, and was a pioneer of AI research in his PhD over 25 years ago. Over the last two years, Huw has been collaborating on a project to investigate scams and fraud conducted using QR codes, and will be demonstrating QRsiren - a mobile app and platform to tackle QR code scams that is gaining widespread traction with exceptional results.

From an idea born over a cup of coffee to a growing global company, Huw will be sharing the highs and lows of the journey, and how anyone with an idea can go from zero to a global company.