The trust factor: explaining the C2PA standard
About
The IET Media Technical Network is delighted to host a webinar on the standard proposed by the Coalition for Content Provenance and Authenticity (C2PA), this being part of its ‘Field Notes Series’ for 2025 which is focused on aspects of Security in the modern media world.
The C2PA is not short of powerful sponsors. Led by Adobe, Microsoft, the BBC, Sony, OpenAI, Intel, Google, Meta, Sony, Truepic and Amazon, this open-source standard also counts as members the major camera equipment providers and some of the largest media companies in the world.
With the proliferation of AI-generated disinformation and deepfakes, regulations in many countries are pushing for the labelling of AI content; the C2PA is increasingly discussed as a potential solution to track image provenance and help media companies regain trust.
In this webinar, we will discuss the drivers for the creation of the C2PA, how the standard can be implemented, the status of its development, how it is likely to operate and what will be the practical applications in content companies.
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Continuing Professional Development
This event can contribute towards your Continuing Professional Development (CPD) hours as part of the IET's CPD monitoring scheme.
27 Feb 2025
4:00pm - 5:00pm
Organiser
- Media TN
Speakers
Laura Ellis
Head of Technology Forecasting, BBC R&D - BBC Light House
Laura Ellis is a technologist and journalist with a focus on emerging technology, machine learning, disinformation, and data.
She has worked on news teams in radio, TV, and online and led two regional news and current affairs teams thorough significant technology change, establishing the BBC’s first end-to-end digital newsroom. In her current role she focuses on ensuring the BBC is best placed to take advantage of emerging technology and takes a particular interest in ethics, personalised and automated journalism, machine learning and generative AI.
Adriana Whiteley
Director, FT Strategies and Member of the IET's Media Network
Adriana Whiteley is a Director of FT Strategies and a Member of the IET's media network. She specialises on misinformation, AI applications for publishers and product innovation for news companies and B2B publishers around the world. Before joining the FT Adriana worked for Farncombe Consulting (now Cartesian), Ovum and McKinsey.
Leonard Rosenthol
PDF Architect & Senior Principal Scientist - Adobe Systems
Leonard Rosenthol is a Senior Principal Scientist with Adobe Systems and serves as their PDF Architect having been involved with PDF technology for almost 30 years. In 2019, he also took on the responsibility of Chief Architect for their Content Authenticity Initiative which led to him chairing the Technical Working Group of the C2PA (Coalition for Content Provenance and Authenticity). Leonard has also served as Senior Standards Representative for Adobe, where he represents Adobe on various international standards bodies including the ISO, W3C, and ETSI. In 2024, he was selected to co-chair the World Standards Collaboration on AI and Multimedia Authenticity by the ISO, IEC and ITU.
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